New York Fashion Week: Backstage at New York Fashion Week

TRESemmé has unveiled a virtual backstage pass to the New York Fashion Week (NYFW) festival, through a unique digital and social campaign developed and executed by J.Walter Thompson Sydney. The TresPass 360 campaign provides an immersive 360 video for Facebook, which follows a model as she transforms from street to backstage to catwalk with the help of TRESemmé. It is also being executed via Instagram.