TV ad: IKEA Italy: MORMORS HÄNDER

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IKEA developed a new revolutionary product:The Grandmother's hands. Here the video going viral in Italy.Built up like a kickstarter-video, advertising agency AUGE HEADQUARTER, Milan developed a crazy idea based on a new/fake IKEA product: The Granny’s hands. In the video you understand how the product will be able of connecting neurologically to the person who wears it and, and how eventually you would see transferred the qualities of speed, skill and accuracy in any culinary preparation.

For everyone, a new chance in the kitchen. In the meantime, the opportunity for IKEA to talk about the actual range of tools in a unexpected way.