In time for International Women's Day, DDB New York created a new ad campaign for the Young Minds for Gender Equality Foundation (YM4GE), aiming to flip the status quo of the gender … read morepay gap. Titled "The Business Bulge," the intentionally ridiculous campaign delivers impact through awkward humor with a series of online videos, social posts and a campaign website. The first video in the series introduces the viewer to Clark Hoffman, a fictional character who has created and is now trying to sell a new product called "The Business Bulge," a product that women can wear under their clothes in order to get paid equally to their male colleagues. The video ends with the tagline, "A bulge in your pants means a bulge in your wallet."Agency: DDB New York
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