TV ad: BBC micro:bit: The Future

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Schoolchildren give their unique take on where technology will go in the next thirty years in the new BBC Masterbrand campaign for BBC micro:bit. BBC micro:bit is a pocket-sized, codeable computer that allows young people to get creative with technology, and it is being supplied to around one million Year Seven or equivalent school children this year for free. It aims to inspire digital creativity and help develop a new generation of tech pioneers, in a bid to address a growing skills shortage in the UK's technology sector. The campaign, created by RKCR/Y&R, centres on a TV trail showing children