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Bank of Scotland is launching the latest iteration in its “Decisions Well Made” campaign starring Scottish actor, Highlander and Braveheart star, James Cosmo. The new series of 10-second online and TV ads feature Cosmo, who is also famed for his appearance in Game of Thrones, reprising the role of a spirit guide, and offering sage advice and pearls of wisdom when it comes to the big decisions in life. The ads, which will also run on VoD and across social media, are created by RKCR/Y&R. They will run in Scotland from Monday.
Account Director: Ben Van der Gucht |
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