TV ad: Nissan: Middle

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Award-winning director Gerald McMorrow creates a frozen world for Nissan with a recently launched three-spot campaign created by the Zimmerman Advertising. McMorrow showcases his specialty for perfectly executed in-camera effects in the broadcast spot “Middle,” juxtaposing the movement of his camera with the freeze-frame world to create a compelling dynamic that arrests the eye. The camera spins around caught-in-amber moments happening around the bustling town square, providing a unique perspective of the action. In the first ad previously released for Presidents Day, McMorrow captures a celebration that pauses for the cause. The camera stops to accentuate key moments at a holiday parade while being driven by a bouncy score, resulting in a clever spot that mixes glossy imagery with an array of shots. Closing out the fresh Nissan campaign with the spot “Final Days,” which rolled out March 19.