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Nissan: Middle


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Award-winning director Gerald McMorrow creates a frozen world for Nissan with a recently launched three-spot campaign created by the Zimmerman Advertising. McMorrow showcases his specialty for perfectly executed in-camera effects in the broadcast spot “Middle,” juxtaposing the movement of his camera with the freeze-frame world to create a compelling dynamic that arrests the eye. The camera spins around caught-in-amber moments happening around the bustling town square, providing a unique perspective of the action. In the first ad previously released for Presidents Day, McMorrow captures a celebration that pauses for the cause. The camera stops to accentuate key moments at a holiday parade while being driven by a bouncy score, resulting in a clever spot that mixes glossy imagery with an array of shots. Closing out the fresh Nissan campaign with the spot “Final Days,” which rolled out March 19.
Credits Other credits

Account Director: Kim Wischnowski

Account Director: Dennis Bernard

Production Coordinator: Bianca Brody

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