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Top 6: July 25th 2007
Interactive
SPARC (Sport & Recreation NZ): Downhill Jousting
Top 6: July 25th 2007
The brief was to get young people (18-24s) more active. We knew they wouldn't do it for the sake of their health - we had to somehow make exercise fun. So we started a competition to invent new sports with the help of local comedy duo, Bill and Ben. This banner is part of an integrated campaign that launched on July 15. More at www.weirdworldofsports.co.nz
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