KP Snacks: When Flavour Calls

The new campaign from WCRS, London communicates McCoy's superior flavour by showing viewers what would happen if 'Flavour' literally were to call. When flavour calls, when you need to taste your crisps, we mean really taste them, McCoy's are top of the pile. They’re sharper than a samurai sword in a suit, they’ve got more sizzle than a King Prawn in a cocktail dress. We’re really excited about relaunching the McCoy's brand under this simple proposition; that for people who want flavour in their lives, there’s only one brand for them.