Beef: The Challenger

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• Category Food
• Client Meat & Livestock Australia
• Agency BMF
• Production Revolver
• Country Australia
• Uploaded 31 March, 2016

Credits

• 
  Director
  Matt Devine
• 
  Executive Creative Director
  Cam Blackley
• 
  Producer
  Pip Smart
• 
  Assoc Creative Director
  Tim Bishop
• 
  Art Director
  Ben Pearce
• 
  Copywriter
  Jonty Bell
• 
  Executive Producer
  Michael Ritchie
• 
  Sound Design
  Tone Aston @ Rumble Studios
• 
  DoP
  Shelley Farthing Dawe
• 
  Account Director
  Will Woods
• 
  Post production
  Heckler
• 
  Editor
  Dan Lee@The Butchery
• 
  Music
  Johnny Green and Ross Symington @ Rumble Studios
• 
  Designer
  Lincoln Grice
• 
  Account manager
  Melanie Pisani

Other credits

Head of Client and Business Innovation: Kura Tyerman

Group Planning Director: David Warren

Senior Content Producer: Emma Friend

VFX Supervisor: Jamie Watson @Heckler



MLA Chief Marketing Officer: Lisa Sharp

MLA Group Marketing Manager: Andrew Howie

MLA Brand Managers – Beef: Magali Nonnenmacher and Jacob Baldock

MLA Assistant Brand Manager – Beef: Anna Swan

MLA Marketing Insights Manager – Global: Tertia Dippenaar