Subaru: Road Angels

In Panama, the street lines that guide the vehicle drivers on dark roads are worn out and eventually erased and unfortunately they never get replaced. This situation represents a great risk to the lives of many drivers that prefer to drive to their destinations at night time or before dawn.Due to the need to increase road safety, Subaru Panama has given new life to these lines using the names of people that have suffered automotive accidents turning them into "Road Angels"
The idea is simple, by using stencils with the names of people that are currently a part of these unfortunate statistics, high transit road paint and glass micro-spheres, we have brought new reflective life to the partially or completely worn out road lines, seeking to reduce the amount of accidents that occur on our roads.Agency: Independente,Panama