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Top 6: April 13th 2016
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ASH Thailand: Baby
Top 6: April 13th 2016
While the population of Thailand has seen many educational messages about the harm of first-hand smoking and second-hand smoking, many still have no idea what third-hand smoking is or how it can effect non-smokers. This campaign, via BBDO Bangkok, targets those who smoke inside their own home without knowing that even if they avoid smoking around those they love, their non-smoking family members still can be harmed by third-hand smoking - tobacco residue that is left on objects in the house after someone smokes.
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