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Fitzgerald & CO: Minor League
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“The ‘Fast Foodie’ is an audience we uncovered that’s passionate and outspoken about their love for fast food and in particular the big flavor Checkers & Rally’s offers. Nobody has more right to claim this thriving group of young people than this brand.” - David Matathia, Chief Strategy Officer, Fitzgerald & CO, Atlanta.
Out of the gate Fitzgerald’s first campaign for C/R since winning the business earlier this year is delivering on this untrodden positioning via three :30 spots to run on national broadcast and online, supported by social, in-store and an upcoming app initiative. Each video is built around a menu item, a deal and a specific Fast Foodie. Thrift Store pairs the Buttery Steak burger with a thrift store-chic young woman who knows a good deal and where to find it. Minor League pairs two burgers with a guy who knows where to get ‘Big league flavor for a minor league price’. “The initial work is about finding a voice for the Fast Foodie, the people out there who love to eat this food and have no problem telling you about every delicious detail, and the deal they got” - Ryan Boblett, Fitzgerald GCD. #fastfoodies will come to life in social media where lovers of the brand will be invited to hashtag Checkers & Rally’s food in social media and follow all Checkers & Rally’s channels for all sorts of exclusive deals and fun. The loyalty club has been renamed The Fast Foodies and the name is being embraced on packaging and at point of purchase by Checkers & Rally’s. “Bringing Fast Foodies to life across platforms is going to be so much fun. We’ve got a great, brave client who has entrusted us to bring this unapologetically bold vision to life. We couldn’t be more excited” - Noel Cottrell, Fitzgerald CCO.
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