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Schlagmann-Edmüller Stiftung: The Bricklayer Calendar
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Schlagmann-Edmüller Stiftung supports the bricklayers business in Germany. To get more young people interested in the profession, Serviceplan, Munich designed a calendar, which shows wellbuilt bricklayers during sensual moment with attractive female models. To set our calendar apart from the mass of pin ups, we developed a special packaging, which is directly linked to the bricklayer profession. Poured in a solid concrete, the packaging became a real work piece. to unwrap it, the cement has to be smashed away with a hammer. So by unpacking the calendar, people had to put in real work and probe they've got the skills to become a bricklayer.
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