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Top 6: April 13th 2016
How is your body performing?
If your body were a band, how would it perform? Would your heart beat out of time or your lungs be booed off stage?
To make twenty to thirty … read moresomethings – an age group who consider themselves bulletproof – think more about their health, Bupa have created an interactive music video starring iconic indie band The Futureheads.
Each band member represents a different part of your body: the drummer the heart, the vocalist the lungs, the bass the bones and the guitarist the liver, as they perform their hit 'The Heartbeat Song'.
By answering four questions on your lifestyle, the band’s performance can get better or much, much worse. Your personalized video can feature collapsing drum kits, a wheezing old man and even a guitarist playing a dog.
Check out the experience and find out how your body is performing here http://www.bupa.co.uk/health-information/bodyasaband
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Credits
Other credits
Creative Technology: Dino Burbidge
Agency Producers : Stefanie Forbes, Christophe Taddei
Account Handling : Tom Crossley, Chris Boyton, Chris Moger, Charlie Warner
Planning : Elisa Edmonds and Hayley Pardoe
Media Agency : MEC
Content outreach : LBI
Production Company : Agile
Interactive Company: Brainient
Director: Rob Brandon
Animator: Ben Beckett
Producer : Amber Millington
Co-Producer: Emma Britton
Post-Production Company: Agile
Head of Post-Production: Martin Fickling
Colourist : Amy Beton
Editor : River Stas
Audio: David McEwan for Tin Drum
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