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Top 6: April 20th 2016
Radio

Subaru UK: Klendermere

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Top 6: April 20th 2016
Not all 4x4s are 4x4. Driver's only realise this when it's all too late. So Subaru UK needed to tell people that their cars come with Symmetrical All-Wheel Drive as standard. Meaning they can do a better job than most (so-called) 4x4s on the market. So, BJL, Manchester created a tongue-in-cheek radio campaign where our listeners feel like they’re eavesdropping in on real emergency rescue phone call conversations.
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Managing Partner: Jackie Holt

Head of Campaign Management: Caroline Maloney

Group Marketing Director: Chris Hawken

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