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Premier Foods: Mr Kipling, Slide ShowThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Premier Foods is set to launch a new communications positioning for its iconic cake brand, Mr Kipling, with a comic TV spot based on the theme of its sweet treats being an 'Exceedingly Good Distraction' in a £2.5m campaign. The ad is created by McCann London, who were recently provided an opportunity to work on the Mr Kipling brand and develop the strategic thinking and a new campaign.
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