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With a new commercial, two new digital videos, an updated website (StillBlowingSmoke.org) and a new outdoor campaign, D/C has just launched the second year of the State of California’s effort to educate citizens about the potential perils of vaping nicotine. In light of alarming new statistics that are highlighted in the TV spot, there’s a special focus on young people. And a perfectly ironic pop song.
Credits
Other credits
Duncan/Channon:
Executive broadcast producer – Christine Gomez
Integrated Producer – Keenan Hemje
Senior digital producer – Eric Kozak
Chief strategy officer – Andy Berkenfield
Brand strategist – Adam Flynn
Director of Communications Planning – Leslie Diard
Group Director of Communications Planning – Carrie Parent
Senior Communications Planner – Paulo Delacruz
Communications Planner – Kelsey Bucsko
Group account director – Jamie Katz
Account supervisor – Rachel Young
Account executive – Davis Wolfe
Account executive – Mike Euphrat
California Tobacco Control Program
• Communications/media strategist – Valerie Quinn
• Media chief – Frank Ruiz
• Senior financial analyst – Sandra Soria
• Media specialist – Julie Lautsch
• Media analyst – Erin Reynoso
TV Production
• Partner/executive producer – Allison Amon
• Executive producer – Jonathan Gribetz
• Head of production – Adam Guliner
• Line producer – John Bick
• Animators – Jessica Wyatt (D/C)
• Compositor – Mark Everson
• Editor – Doug Cox
• Associate Editor – Stu Barnes
• Post executive producer – Jim Vaughan
• Colorist – Adam Scott (The Mill)
• Director of photography – Dave Morrison
• Art Director – Ryan Leegate
• Production Supervisor – Tamika Miller
Music
“One Way or Another”
• Writer - Nigel Harrison/Deborah Harry
• Publisher – Monster Island Music/BMG Monarch (ASCAP) c/o BMG Rights Management (US) LLC
• Music Supervision and Production - Blue Scout Music
Sound mix
• Recording Studio – One Union Recording
• Sound Engineer – Joaby Deal
Photography & video
• Photographer – Sean Murphy
• Photography agent – Kayt Fitmorris
• Producer – Robyn Breen Shinn
• Videographer – Nick Giomuso
Website production:
• Development team – Noble Studios
• Senior account manager – Andy Walden
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