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Web Film
Huffy: Refrigerator
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Inexpensive bikes, meant for casual use, especially relaxation, are the fastest growing segment of the bike market. In 6 short spots, plus a longer intro, spokeskid Grace Blais and six other preteens enact adults’ stressed Tweets (hastagged #grownupproblems), and suggest a bike ride as a way to unwind. A releated sweepstakes offers bike prizes for the best/worst grown-up problems.
Dir. Social Media: George Potts Related |
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