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O Povo: O Povo App, Always Present
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O Povo is a local newspaper based in Fortaleza, Brazil and their concept is: O Povo, Present.
The agency was briefed to create a campaign for their mobile APP release. So, based on their concept, we created the campaign idea: O Povo APP, Always Present. To inform the readers that they can access their local news wherever they go, even out of Brazil.
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