Gesicht Zeigen: My Struggle

Earlier this year, the copyright protection of Hitler's inflammatory publication “Mein Kampf” (“My struggle”) expired, meaning the book can now be published again. A perfect storm given the racist rants and demonstrations executed by extreme right-wingers in many countries today. Seeking to oppose pressure on society from the right-wing and the republication of Hitler's inflammatory pamphlet, Ogilvy & Mather Berlin on behalf of non-profit Gesicht Zeigen!, an association encouraging people to stand against racism in Germany, published a competitive tome, “Mein Kampf – gegen Rechts” (against right-wing extremism and racism) in which 11 strong individuals who have had to deal with xenophobia and intolerance (like concentration camp survivor Mosche Dagan, once refugee child/now MTV host Wana Limar and Irmela Mensah-Schramm, the grandmother who removes Nazi graffiti) speak up against racism. With the first printing of 11,000 books nearly sold out in bookstores in Germany and on Amazon where it is a top 15 best seller “Mein Kampf – against racism” has gained a lot of traction and attention. An English version is pending. The book was showcased at the prestigious Leipzig book fair as one of the most influential & controversial books and has provoked much discussion in social media, on news shows and late night TV.