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Stop hating: #kuzniarsnout
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The #kuzniarsnout (original: #ryjkuzniara) campaign pays attention to instantly growing problem of Internet hate speech. Jarek Kuzniar, the face of the campaign, is a distinctive journalist and the most hated character in Poland.
We presented Internet hate speech as a humiliating and destroying power that leaves visible and lasting marks in real life.Using PR tools we conducted the campaign mainly on social media (Facebook, Twitter, Twitter Periscope, Snapchat, Youtube), and also on radio, traditional and digital OOH.
Creative Director: Zuza Duchniewska-Sobczak, Maciek Waligora |
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