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Web Film
Public Prosecutor’s Office of São Paulo: The Incomplete Work of Art
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How does it feel to look at one of the most famous paintings in the world and find it incomplete? To raise awareness about the problem of missing children and reinforce the outcry for public policies to help resolve missing person cases, the Public Prosecutor’s Office of Sao Paulo's Program to Locate and Identify Missing Persons (PLID) is launching a new campaign in which one of the girls in Pierre-Auguste Renoir's painting "Pink and Blue" (1881) is erased. With creative work by VML Brazil, the Public Prosecutor’s Office of Sao Paulo's pro bono agency since 2014, the campaign also includes testimonials from mothers sharing the grief of having a child go missing.
Video Producer: Spanda |
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