Sportsbet: Hall of Names

Sportsbet launched "Bet Live", a real-time live-betting innovation designed to make betting and watching sport more exciting and interactive. With this new innovation the punter no longer needs to make a call and speak to an operator to place a bet in game; making it faster and easier.

This radio campaign explores the athletes' names that might have troubled or embarrassed punters previously when speaking to an operator making a live bet, in game, by phone. Agency: BMF Australia