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Outdoor
UNIJORGE: EINSTEIN
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Intending to publicise Unijorge's Distance Learning program, Propeg created an interactive billboard campaign. The university used images of famous thinkers that, due to reticule effect on the images, can only be seen at a distance. An idea that hits squarely those who do not have time to attend a traditional college classroom and need the distance to graduate.
Vitor Barros, Eder Galindo, Rosana Ramos, Augusto Pontual Machado. Related
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Propeg 
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