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E.ON: #greencard


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E.ON power Swedish football with positive energy by playing the new Green Card.

Last Saturday saw the premier game of the Swedish Women’s Football league: FC Rosengård V Kristianstads DFF.

The match also premiered a new initiative in Women’s Football. Designed to celebrate and encourage positive energy on and off the pitch (instead of letting unsportsmanlike behaviour grab the headlines) the Green Card was in play for the very first time.

The Green Card is awarded to players who contribute the most positive energy throughout the game. That could be great sportmanship, a beautiful pass, respect for referees and opponents or a real appreciation of the supporters.

And it’s the fans who award the Green Card, using both the hashtag #GreenCard and the physical cards handed out in the stadium. This Saturday, the fans chose FC Rosengård’s Ebba Wieder as a worthy winner of Sweden’s first ever Green Card.

Green Card is an initiative from FC Rosengård and their sponsor E.ON.

Find out more at: https://www.eon.se/grontkort
Other credits

PR-agency: Rippler

Event agency: WoW

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