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Santa Helena: The Unsigned Spot
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Santa Helena won the "Wines” category award. Therefore, being a brand as stucked in the mindset of the consumers, we search a different way of communicate such award. Finally, we came up with the idea of create a TV Spot showing the product without the logo. This would create an interaction with the viewers, who will recognize the brand by his bottle. There’s no record of a TV Spot with such characteristics and was the Nasta WPP agency who were behind the idea, the entire production of the work and his later communication strategy, showing accurately the Santa Helena’s strength in the paraguayan market.
Post Production: Juan José Marazzi |
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