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Rowntrees: The Smile Factory
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J. Walter Thompson London creates first-ever master brand campaign for Rowntree's, also making it the first confectionary brand to use Facebook's Canvas. The campaign, which also includes TV, interactive mobile banner ads and VOD, brings Rowntrees’ much loved brands Fruit Pastilles, Randoms, Jelly Tots, Tooty Frooties and Fruit Gums together into one big happy fruity family by creating the Smile Factory a sneak peak inside the inner workings of the sweets themselves.
Assistant TV Producer: Tash Bedford |
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