Experiential
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Vigilant Wallpapers Jeep.Streaming wallpapers that show what’s happening in endangered areas of theAtlantic Rain Forest, making anyone a protector of the environment.Surveys show that people spend on average seven hours a day staring at computer screens and smartphones. With that in mind, Jeep – in a partnership with SOS Mata Altantica made the wallpapers of these devices a way to protect the environment.Cameras were installed in areas that suffer all kinds of threats: deforestation, poaching, fires, etc. The images captured are sent in real time to the screen background of any computer or smartphone. If an environmental crime is seen occurring, just click on REPORT and a screenshot of that moment will be sent to the local authorities.Agency: Leo Burnett Tailor Made Brasil
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