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Motor Accident Commission: Share The Road - Pedestrian Crossing
Everyone is anonymous on our roads so there is no personal or emotional connection, therefore bad behaviour is more likely.
We decided to show people that everyone on the road is a real person. Just like us they’re someone’s father, daughter, partner etc. We personalised our roads by taking everyday familiar objects and incorporating names into them, thereby making people think twice about who they are sharing the roads with.
CGI: Danil Gorskikh Related |
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