TV ad: L.L.Bean: When

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This new campaign Erwin Penland aims to take a stance for high-quality, long-lasting apparel and gear, vs. the trend toward fast-fashion and a “wear-it-once” retail mentality. The full spring campaign includes :30 and :15 spots that will air on broadcast and be distributed heavily on digital.

You’ll see this creative also shows the outdoors in a beautiful compelling and aspirational way with performance gear that is meant to be outside. Additionally Erwin Penland is showcasing L.L.Bean’s leadership position as a seller of classic apparel and timeless style.