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Top 6: May 4th 2016
Outdoor
Colgate: The Water SaversTop 6: May 4th 2016
Brazil is facing the worst drought in the last 80 years. So Colgate partnered with Marriott hotels in cities like Sao Paulo and Recife to encourage hotel guests to rethink their water consumption habits. The program generated incredible media buzz on World Water Day, resulting in 4.8 million impressions in a 24 hour period.
Agency:Red Fuse/ Y&R New York
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