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Interactive
Dorina Nowill Foundation for the Blind: Braille Bricks
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Braille Bricks Project The idea was conceived from an insight upon first observing the braille alphabet, which is similar to plastic building bricks that follow the 3x2 post pattern. From this reference, the project's creators, had the challenge of finding original pieces with the brand's classic colors. The entire initiative, from the idea to the manufacture, took approximately a year.With the project completed, Lew Lara TBWA Sao Paulo gave the adapted toy to blind children of ages 7 to 10 years old. The use of the Braille Bricks was filmed and made into a mini documentary, which shows the real reactions of the children, the functionality of the new resource, and the results produced for the students.
Online Creatives: Leandro Pinheiro, Ulisses Razaboni, Felipe Pimentel e Cainã Meneses Related |
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