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Direct Marketing
Listerine Advanced White: The Smile Converter
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For the launch of Listerine Advanced White, JWT Rome installed in 100 stores The Smile Converter, an interactive billboard which evaluates the smile by analyzing its pixels and calculates the percentage needed to reach a perfectly white smile. Then it converts this percentage into an anlogues discount for the purchase of a Listerine Advanced White. Just typing the phone's number or the e-mail, The Smile Converter sends directly the tailor-made discount to the customers
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