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Direct Marketing
Listerine Advanced White: The Smile ConverterThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
For the launch of Listerine Advanced White, JWT Rome installed in 100 stores The Smile Converter, an interactive billboard which evaluates the smile by analyzing its pixels and calculates the percentage needed to reach a perfectly white smile. Then it converts this percentage into an anlogues discount for the purchase of a Listerine Advanced White. Just typing the phone's number or the e-mail, The Smile Converter sends directly the tailor-made discount to the customers
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