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The Times and The Sunday Times: The Stories That Matter
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The Times and The Sunday Times have partnered to create theirfirst joint brand campaign, bringing to life the quality and focus of their journalism. Created by CHI&Partners and News UK's inhouse agency Team News, the campaign will break today with a powerful 30 TV and cinema commercial. Featuring a montage of significant headline moments from around the world, the commercial uses the technique of isolating one unexpected sound from each scene, dramatising how Times and Sunday Times journalism gets to the heart of the story. The commercial was created by Team News’ Andy Peel and Greg Milbourne and CHI&Partners' Dan Watts and Micky Tudor, and directed by Ivan Bird through Rattling Stick.
Print Creatives: Micky Tudor, Jonathan Burley, Dan Watts, Greg Milbourne, Andy Peel, Jim Bolton, Lance Crozier Related |
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