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Americans drink a lot of beverages that are mildly dehydrating to quench their thirst. In fact, 43% of Americans don’t drink enough water and 7% don’t drink any at all, making 75% of Americans suffer from chronic dehydration and other health conditions. Drink Up needed to find a way to make drinking water top of mind.Site from VML
Other credits
VML
Debbi Vandeven, Global Chief Creative Officer
Mike Wente, Managing Director and Executive Creative Director
Harsh Kapadia, Creative Director
Nick Vidovich, Designer
Justine Cotter, Copywriter
Josh Wolf, Tech Lead
Lyndsey Padget, Technical Architect
Craig Elimeliah, Director – Creative Technology
Steve Stone, Integrated Production Supervisor
Cynthia Lin, Senior Project Manager
Paul Fox, Technical Architect
Lynsay Montour, Public Relations
Y&R New York
Leslie Sims, Chief Creative Officer
Bruce Jacobson, Creative Director
Alan Vladusic, Creative Director
Lauren King, Executive Producer / Head of Music
Deb Oh, Music Producer
Seema Naik, Producer
Taylor Schomann, Assoicate Producer
Madison Mavis, Production Assistant
Caleb Lubarsky, Group Account Director
Nathan Strawn, Account Supervisor
Chad Oliver, Account Supervisor
Arantza Urruchua, Account Executive
Leanna Criddle, Account Executive
Theresa Tepper, Public Relations
Olivia Chamberlain, Public Relations
Adele Solomon, Business Manager
Mill+
Carl Addy, Director
Tia Perkins, Business Manager
Zu Al-Kadiri, Executive Producer
Ian Bearce, Head of Content
Olivier Varteressian, VFX Supervisor
Stephen Venning, Executive Director
Alex Trierweiler, Editor
Remi Aaron, Assistant Editor
Mike Pullan, Editorial Producer
James Bamford, Colorist
Alexandra Pelham, VFX and Deisgn
Charles Bigeast, VFX and Design
Grant Berry, VFX and Design
Ashley Tyas, VFX and Design
Dan Herlihy, VFX and Design
Remi Aaron, VFX and Design
Stephanie Dewhirst, VFX and Design
Fred Huergo, VFX and Design
Alexandra Paton, Producer
Tess Miles, Production Assistant
Area 51 Recording Studio
Juan Pena, Sound Mixer
Team Ashanti
Mansur Zafr, Co-writer/Music Producer
Ashanti, Co-writer
Tina Douglas, Manager
Headroom
TJ Dumser, Sound Mixer
Partnership for a Healthier America
Drew Nannis, Chief Marketing Officer
Drink Up
Bonnie McLaughlin, Director
