Print ad: Hydralin Lubrifiant: Inlove

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In Algeria, the lifepartner is often a family choice and not always a love story, to end up with couples that doesn’t really match. It results into a high percentage of unsatisfied women and divorces.On another note, Love is tabou and specially when it comes to sexual relationship. It is not something you can discuss in public directly, it is always metaphoric discussion. That's why the idea was to show that thanks to Hydralin the one we thought couldn’t matches finally can, by choosing characters well known by the audience.