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Integrated
Molenberg Bread: Call for sandwiches
Molenberg has long been recognised as the perfect sandwich bread. To showcase this they created 'The Molenberg Sandwich Shop' in the heart of downtown Auckland. Then asked for New Zealanders best sandwich ideas, sold the winners in the shop - and gave them all of takings.
The campaign came to life across multiple mediums including packaging, point of sale, radio, digital, social, PR, sampling and outdoor.
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