Print ad: Radio Flyer: Imagination on Wheels

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Kids’ creative freedom and imagination is being limited by a world of structured play. This print campaign aims to shift brand perception from thinking of radio flyer as just a wagon, to a toy that fuels kids’ imaginations, using the iconic wheels as a visual metaphor of what’s possible when you play with a radio flyer wagon.

Category Entertainment & leisure
Client Radio Flyer
Agency FCB Chicago
Country United States of America
Uploaded 4 May, 2016

Credits

Chief Creative Officer
Todd Tilford

Other credits

Myra Mazzei / FCB Chicago/ SVP, Creative Director / lead creative

Jackson Bernard / FCB Chicago / Designer / Designer

Julie Regimand / FCB Chicago / SVP, Director of Production Operations / print lead

Marybeth Oskin / FCB Chicago / Executive Producer / print producer

Greg Olsen / FCB Chicago / Senior Retoucher / retoucher, CGI

Scott Wulf / FCB Chicago / Senior Retoucher / retoucher, CGI

Laura Laube / FCB Chicago / Senior Art Buyer / art buyer

Dan Abrigg / FCB Chicago / Senior Production Artist / production artist

Kiska Howell/ FCB Chicago / VP, Management Director / account lead

Darian Weaver/ FCB Chicago / Account Executive / account

Seth Goldberg / FCB Chicago / SVP, Director of Strategic Planning / strategy lead

Robert Pasin / Radio Flyer / Chief Wagon Officer / client

Radio Flyer: Imagination on Wheels

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Radio Flyer: Imagination on Wheels

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