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Super-pharm: Beauty Academy
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As the leading beauty, cosmetics retailer in the country, Super-Pharm Israel is proud to announce the launch of its YouTube "Beauty Academy".
An academy which will mold and instruct Israel's next generation of beauty vloggers. Like in other parts of the world, online video searches for beauty& cosmetic reviews and tutorials has reached gargantuan proportions. Todate in Israel there are: - over 3.5 million monthly beauty related searches - over 1 million monthly make-up & cosmetic searches - with 35% of those searches being carried out on YouTube At the forefront of this trend lie the YouTubers. People like Zoella and our local Ashley Waxman Bakshi who attract a vast following of people who actively search for and engage with their posts. Therefore, in order to ascertain Super-Pharm's leadership also in the digital realm, we decided to create an opportunity for young beauty conscious women to follow their passion and build a career for themselves doing what they love most. So Super-Pharm' launched a search for Israel's next big "Beauter": https://youtu.be/rEvVvwoy7D0 20 candidates have been selected so far to attend the Academy which will open its door on May 16th. The academy which is based on a month-long series of biweekly workshops held in conjunction with YouTube, will teach the contestants the ins and out of beauty video blogging: From video self-presentation and video editing techniques, to journalism and social media skills.
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