 |
Print
Wildlife Conversation Film Festival (WCFF): Endangered Love
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Wildlife Conservation Film Festival (WCFF), an organization that supports the protection of global biodiversity, today announced the launch of a new brand created by DDB New York – ‘Endangered Love’ – that will engage young people on the fight to save endangered species and raise awareness and funds to the cause. This initiative marks the first work for WCFF after appointing DDB New York as its pro bono agency of record in March of this year.
Instead of simply creating a campaign that encourages donations, “Endangered Love” takes a different approach to raising awareness around WCFF’s cause. DDB New York created the brand with the simple thought that the most effective way to avoid extinction is having sex. Via an e-commerce website, the brand has launched an array of merchandise depicting humorous, slightly risqué illustrations of rhinos, pandas, sloths and gorillas procreating Kama Sutra-style for the continuation of their species. Products range from clothes, accessories, original art work and a series of books called “Panda Sutra,” “Sloth Sutra,” “Rhino Sutra” and “Gorilla Sutra.” All proceeds will be directed to the conversation of pandas, sloths, rhinos and gorillas through WCFF. In addition, the brand is being launched with an online animated music video that parodies the Lonely Island song, “I Just Had Sex,” in this case sung by pandas. The two minute long music video shows pandas celebrating the act of procreating in a humorous way. A series of print ads are also being launched on Vice Magazine and Metro NYC.
ENDANGERED LOVE CREDITS Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
