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Direct Marketing
Burger King Israel: Whopper Trade in - A Whopper for your lunchbox
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Burger King wanted to launch a branch in the largest business area in Israel, and where there are offices - There are lunch boxes Or as we call them: leftovers.
So we asked people to bring their leftovers to our new branch, we taste them, and if they are awful enough, we trade them for a Whopper! Agency:McCann Tel Aviv
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