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Maritime Safety: Virtual Coast Guard
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To help enforce safety, Maritime New Zealand and FCB New Zealand developed the world’s first "Virtual Coast Guard", an always-on system that patrols more than 9,000 miles of New Zealand's coastline powered by using geo-fence technology. Knowing that boaters are on their phones capturing photos and checking weather conditions, the virtual system is able to target them through ads on mobile apps and websites to serve them a reminder to wear their life jacket, a warning if danger is imminent based on their location and other important safety messages. It’s already a huge success in New Zealand, helping to reduce boating fatalities by 60%.
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