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Ambient
Action on Addiction: The Dry/Clean Initiative
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Leo Burnett London has partnered with Action on Addiction to help recovering addicts back into the workplace with the 'the dry/clean initiative'. The simple initiative sees Action on Addiction, which specialises in workplace training and rehabilitation, partner with dry-cleaners across London to collect unclaimed clothes that can be worn to interviews. With a reported 15% of dry-cleaning never claimed by its owners, businesses become inundated with unwanted clothing that gradually takes up more and more valuable storage space.
Photographer: David Lidbetter |
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