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Web Film
Castle Lite: Ziyabanda Case Study
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Castle Lite is the only South African beer lagered at a freezing cold 2.5 degrees. It's a strategy that's made them the undisputed king of South African lite beers.
With two new competitors about to enter our market, we needed to remind people of the things that made them special: sub zero refreshment, music and a love of innovation.Partnering with two influential South African hip hop artists, we set out to create a track so cold it could only be Castle Lite. Using sounds and samples recorded from ice, we created Ziyabanda, an innovative Hip Hop track that mixed the best of local and international Hip Hop styles. Agency: Ogilvy Cape Town
Director of Photography: Rory O'Grady Related |
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