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In ltaly, thousands of abandoned dogs are on a waiting list for someone to lave them. Paradoxically, thousands of blind people are on a waiting list fora guide dog. What if there were a way to stop this absurd situation and give dogs and blind people a better future?We created Dog Eyes, the first training programme that turns shelter dogs into guide dogs for the blind. This new project was launched online, with a video on youtube and facebook and a dedicated web page. A cali to action asked people to raise funds for new training initiatives.Agency: DLVBBDO Milan
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