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Tahoe South: There Must be Something in the Water - Parasailing


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Duncan/Channon is launching a new integrated campaign for Lake Tahoe Visitors Authority. “There Must be Something in the Water” captures the uniqueness of the destination, where visitors leave their comfort zones and do things they never imagined. The campaign features its non-stop entertainment, outdoor activities and pristine nature while highlighting the deep-blue centerpiece, Lake Tahoe. Through digital video, digital radio, banners and social, today’s launch gives the brand an entirely new look and feel, maintaining the fun Tahoe South voice.
Credits Other credits

Senior Digital Producer, Eric Kozak

Integrated producer, Keenan Hemje

Broadcast producer, Elizabeth O’Toole

Communications planning director, Leslie Diard

Communications planning supervisor, Emily McCormick

Senior communications planner – Kurt Garvey

Communications planning coordinator – Jessica Castanuela

Chief strategy officer ¬– Andy Berkenfield

Group account director – Jamie Katz

Account supervisor – Nick Gustafson

Account executive – Davis Wolfe



Executive director (Lake Tahoe Visitors Authority), Carol Chaplin



Production

Cameraman/D.P. – August Thurmer

Executive producer – Dalia Brude

Line producer – Bijan Rafie



Telecine

Colorist, Chris Martin (SPY)

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