Radio Mirchi: Rudaali

'Rudaalis' (roo-dah-lees) are professional mourners hired since ages at funerals by the royal families of Rajasthan, India. As crying is considered a sign of weakness, these Rudaalis grieve on behalf of the royal family. The film is about such women called ‘Rudaalis’, literally translated as "weeping women". Over the years, books, documentaries and even a Bollywood movie based on Rudaalis have come out. Today, this old age occupation stands synonymous to grief in the eyes of the society.Agency: McCann Erickson, Mumbai