Lacta Bis: Made for Sharing

After years on end telling people not to share their Bis, the brand, a leader in the chocolate market, will adopt a new communications strategy starting this month. With its new slogan, "Bis. Made for sharing," the brand recognizes an inevitable reality: when you open a pack of Bis, there's no way to avoid sharing it with those around you. Mondelez, in partnership with Wieden+Kennedy, is launching a new campaign in which, in one way or another, its characters end up sharing Brazil's most famous crunchy chocolate wafer.