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Mundo Aventura: Scream To Go
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Mundo Aventura is a recognized theme park that includes entertainment as a relevant area of Colombia’s economy. This place is most known for its toys that make people scream in excitement, adrenaline, or nervousness all the time, and it’s an important way to have fun. To help Mundo Aventura extend the people's experience from the park to everywhere, DDB Colombia created a new product called "Scream to go." They installed microphones in helmets that capture real-time users’ screams. Those sounds can be downloaded in special containers that people can buy and take to share with family and friends or just to remember the good feelings experienced in the theme park. It’s an evolution from the usual souvenirs sold by parks around the world, which are static frames without emotion inside. The new entertaining product turns Mundo Aventura into a place where taking personal sounds everywhere as memories is part of users' amusement.
Marketing Director: María Gimena Rodriguez Related |
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