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Hulu: In The Know, Empire


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Breaking May 12, a wry new campaign for Hulu launching first via broadcast and social, followed by digital as well as new media integrations and technologies - shines a light on all too human behavior in social situations: standing awkwardly as talk turns to a popular TV show or movie we haven’t seen. Own up? Or attempt to seem “in the know”? Hulu is that friend who can help keep us honest…when it comes to TV. Created by agency twofifteenmccann, builds on Hulu's brand invitation to "Come TV With Us", and offers a simple alternative to being caught in a tangled web of lies: watch all episodes of hit TV shows, premium originals and movies on Hulu.
Other credits

Agency: twofifteenmccann

Chief Creative Officer: Scott Duchon

ACD/Art Director: Justin Hargraves

ACD/Copywriter: Rob Katzenstein

Director of Integrated Production: Alex Spahr

Senior Producer: Mai Huynh

Business Affairs: Mary Beth Barney

Account team: Julie Sinclair, Bhumieka Patel

Strategy team: Gabrielle Tenaglia, Janene Lin, Paige Robertson



Production Company: Anonymous Content

Director: Tim Godsall

DP: Andre Pienaar

Line Producer: James Graves

Executive Producer: Eric Stern

Head of Production: Kerry Haynie

Production Designer: Paul Austerberry



Editorial: Cut + Run

Editor: Steve Gandolfi

Editor: Pete Koob

Editor: Luc Giddens

Managing Director: Michelle Eskin

Los Angles EP: Amburr Farls

San Francisco EP: Deanne Mehling

Producer: Jared Thomas



VFX: Jogger

Creative Director: David Parker

Executive Producer: Rich Rama

Producer: Ben Sposato

2D Artist: Adam Levine

Flame Assistant: Jorge Tanaka



Colorist: Dave Hussey

Company: Company 3



Music: Human

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